SEO Development
Programmatic sites, content systems, technical SEO, and generative engine optimization — built on automation so they scale without scaling your team.
The Approach
We don't sell monthly SEO retainers or promise page-one rankings in 30 days. We build the infrastructure that generates organic traffic — the sites, the content systems, the data pipelines, the technical foundation.
Every SEO system we build is an automation system first. Content gets generated from structured data. Sites get built programmatically across markets and locations. Technical SEO gets monitored and maintained by automated workflows. That's why our systems scale where traditional SEO services don't.
And as search shifts toward AI — ChatGPT, Perplexity, Google AI Overviews — we build for that too. Generative Engine Optimization (GEO) isn't a separate service. It's how we structure content and data so your brand shows up wherever people are searching, not just in ten blue links.
What We Build
Programmatic Sites
Data-driven sites that scale across markets, locations, or service categories. One template, hundreds of pages, all optimized.
Content Pipeline Automation
From keyword research to content brief to draft to publish — automated at every step where automation adds value.
Technical SEO Infrastructure
Schema markup, site architecture, internal linking, page speed — the foundation that makes content rank.
Local SEO Systems
Multi-location sites, Google Business Profile optimization, citation building, review management — all systematized.
Data Enrichment Pipelines
Pull business data, enrich with GMB/social/review data, classify by service, and push to your site or CRM. Automatically.
Generative Engine Optimization
Structured data, entity optimization, and content formatting designed to surface your brand in AI-powered search — ChatGPT, Perplexity, Google AI Overviews.
Services
Programmatic Site Development
Building flexible, data-driven sites designed to scale across markets, locations, or service categories.
Instead of building 200 pages by hand, we build the system that generates them from your data. One content model, one template system, hundreds of optimized pages. Built with Astro, Next.js, or whatever framework fits your stack. Backed by structured data in Airtable, Supabase, or your CMS of choice.
Content System Design
Structured content workflows that turn data into published, optimized content — with automation at every step.
We design the content model (topics, clusters, keywords, funnel stages), build the editorial workflow in Airtable or your CMS, and automate the parts that don't need a human touch: keyword clustering, brief generation, metadata, schema markup, internal linking suggestions. Your writers focus on writing. The system handles everything else.
Technical SEO & Site Architecture
The structural foundation that makes content rank — schema, speed, linking, crawlability.
We audit and build the technical SEO layer: structured data implementation, site architecture planning, internal linking systems, Core Web Vitals optimization, and crawl budget management. This isn't a one-time audit with a PDF report. We build the monitoring and maintenance systems so issues get caught and fixed automatically.
Local SEO Infrastructure
Multi-location SEO systems for businesses that need to rank in multiple markets.
City pages, service-area pages, Google Business Profile management, citation building, review aggregation — all systematized and partially automated. Designed for businesses with 5-500+ locations that need consistent local presence without manually managing each one.
Generative Engine Optimization (GEO)
Getting your brand cited by AI search engines — not just indexed by traditional ones.
Search is fragmenting. Your customers are asking ChatGPT, Perplexity, and Google AI Overviews — not just clicking blue links. We optimize your content structure, entity relationships, structured data, and authority signals so AI models cite your brand when answering questions in your space. Same content infrastructure, new distribution layer.
Need SEO that actually scales?
We build the systems, not just the strategy. Let's talk about your market.
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