About
The Story
Arcate Labs started with a simple observation: most of the work in digital marketing shouldn't be manual.
We were building SEO sites and spending half our time on things that had nothing to do with strategy or creativity — moving data between systems, formatting content, building the same page structures over and over, compiling reports. So we started automating it.
First it was our own workflows. Then it was the entire site-building process. Then clients started asking if we could automate their stuff too.
Now we're a development studio that builds automation systems across industries — with SEO as our sharpest vertical. We're based in Wisconsin, we work remotely, and we build things that run themselves.
What We Believe
Build systems, not dependency.
Our goal is to give you something that works without us. If you need us forever, we built it wrong.
Automate the boring parts.
Humans should do creative, strategic, judgment-heavy work. Machines should do everything else.
Ship, then improve.
A working system today beats a perfect plan next quarter.
"Without data, you're just another person with an opinion."
This quote shaped how we build everything →
Our Stack
The tools and platforms we use to build and deliver automation systems.
AI & Development
Claude Code
We use AI pair-programming to ship features in hours that used to take days — so your team stays building, not Googling.
Google Gemini
Multimodal AI that reads documents, images, and data so your people don't have to manually process and re-key information.
Python
The backbone of our automation scripts — turning 6-hour weekly tasks into one-click workflows that run themselves.
GitHub
Every code change is tracked, reviewed, and deployed automatically. No more emailing ZIP files or wondering who changed what.
Automation & Integration
n8n
Self-hosted workflow automation that connects your apps and moves data between them — no more dragging and dropping files between platforms.
Make
Visual automation builder that syncs your CRM, email, and project tools. Data flows where it needs to go without anyone lifting a finger.
Zapier
Quick-connect glue between 5,000+ apps. New form submission? It's already in your CRM, Slack, and spreadsheet — automatically.
Google API
Custom integrations that pull and push data across Google Workspace, so reports build themselves and calendars stay in sync.
Data & Databases
PostgreSQL
Rock-solid relational data that powers your core business logic. Structured, queryable, and built to handle millions of records without breaking a sweat.
Redis
In-memory caching that makes your apps feel instant. Pages that took seconds now load in milliseconds — your users notice the difference.
Airtable
A database your whole team can actually use. Non-technical staff manage records, trigger automations, and build views — no SQL required.
Railway
One-click database provisioning with automatic backups. We spin up Postgres, Redis, or any service in minutes instead of days of DevOps.
Project Management
Trello
Visual task boards that keep everyone aligned on priorities. Your team always knows exactly what to work on next — no guesswork, no status meetings.
Asana
Automated project workflows that assign tasks, set deadlines, and notify the right people. Projects move forward even when you're not watching.
Monday
Custom work dashboards that surface what matters. Automated status updates replace the weekly 'where are we on this?' email chains.
Upwork
We source and vet specialized talent so you get senior-level skills on demand — without the overhead of a full-time hire.
Frameworks
React
We build interactive dashboards and tools that replace clunky spreadsheets — giving your team real-time data without the copy-paste.
Astro
Lightning-fast marketing sites that load instantly. Your content team updates copy in a CMS, and the site rebuilds itself.
Next.js
Full-stack apps with built-in auth, APIs, and server rendering — so your team gets polished internal tools, not another spreadsheet.
TypeScript
Catches bugs before they ship. Fewer production fires means your developers fix problems before customers even notice.
Analytics & Tracking
Google Analytics
Automated dashboards that tell you what's working and what's not. No more spending hours pulling reports — the data comes to you.
Google Tag Manager
Deploy tracking codes without touching source code. Your marketing team launches campaigns while your developers stay focused on features.
Hotjar
See exactly where users click, scroll, and drop off. Stop guessing what's broken — watch real sessions and fix what actually matters.
Google Ads
Data-driven ad campaigns with automated bidding and reporting. Your ad spend optimizes itself while your team focuses on creative strategy.
Infrastructure
Vercel
Push code, it's live in seconds. Zero-downtime deployments mean your team ships confidently without scheduling maintenance windows.
DigitalOcean
Scalable cloud servers that grow with your business. We handle the infrastructure so your team focuses on the product, not the plumbing.
Cloudflare
Global CDN and security that keeps your apps fast and protected. DDoS mitigation and SSL happen automatically — one less thing to worry about.
Docker
Consistent environments from laptop to production. No more 'it works on my machine' — every deploy is identical and reproducible.
Design & Content
Figma
Collaborative design that goes straight to code. No more exporting PNGs and redlining specs — developers inspect designs and grab assets directly.
Affinity Photo
Professional image editing without the subscription tax. We produce production-ready assets fast so your content pipeline never bottlenecks.
WordPress
Your team publishes content from a familiar interface while we handle performance, security, and integrations behind the scenes.
Meta Business
Automated social campaigns, audience syncing, and performance reporting. Your social presence grows while your team focuses on the message, not the mechanics.